Generations of Icelanders have grown up with the tradition of taking a spoonful of “Lýsi”, or cod liver oil, first thing in the morning. High in omega-3 fatty acids, fish oil has often been credited for Iceland having one of the highest life expectancy in the world.
While multiple fish oil products that say they use fish caught in Icelandic waters can be found in stores all across the United States, now it seems our American friends will soon be able to get their hands on the genuine Icelandic stuff.
Icelandic Trademark Holding (a distribution company that sells multiple Icelandic products under their ‘Icelandic’ and ‘Icelandic Seafood’ trademarks) and Margildi (a company specializing in the creation of high quality fish oil) have signed a licensing agreement for the marketing and sale of fish oil under the product name Icelandic Fish Oil in the U.S.
Sales and distribution of their first product, Icelandic Herring Fish Oil, is expected to begin later this year.